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Measurement - GA4, attribution modelling, first-party data, tag management and reporting.

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MarTechAI search is changing ecommerce foreverThe catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links.Analytics66/100MarTechThe real AI advantage is what your company already knowsAI amplifies what you feed it. Capture customer knowledge, past decisions, and hard-won experience to make that output more valuable.Analytics66/100MarTechMarketo co-founder Jon Miller rethinks B2B marketing automation for the AI ageLegacy marketing automation wasn’t built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that.Analytics70/100MarTechRetail media is evolving. Here is what marketers should value nowNavigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.Analytics66/100HubSpot MarketingScrunch vs. Peec AI: Choosing the right AEO tool [2026]This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different buyer segments, price points, and feature scopes. This post evaluates Scrunch and Peec AI across measurement, reporting, e...Analytics67/100Semrush BlogGoogle's AI contribution pilot pays publishersGoogle‘s AI contribution pilot pays invited publishers through Search Console. Citations and links in AI answers don‘t qualify for payment.Analytics56/100Search Engine JournalGEO Requests Rise Among More Search Freelancers Than Google SEOFiverr’s holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term.Analytics58/100MarTechIAB sets new standards for agentic buying and measurementNew frameworks aim to standardize how AI agents handle media proposals and how companies structure contracts for advertising measurement.Analytics56/100MarTechHow to build a marketing team with AI coworkersBefore adding AI agents to the team, marketers need to decide what they can do alone, what needs review, and who remains accountable.Analytics62/100VWO BlogThe Crossover Test: A Better Way to Turn Customer Data Into Incremental RevenueAny optimization program can point to a list of wins. Far fewer can sit across from a CFO and explain how much revenue those wins actually created. That usually gets framed as a reporting problem, but in my experience the issue starts much ...Analytics54/100Analytics ManiaGoogle Analytics dashboards. A step-by-step guide.Sometimes, you just want to open Google Analytics 4 and check a few numbers. How many sessions did the website get? How many leads did it generate? Standard reports and explorations can answer those questions, but switching between reports ...Analytics55/100Semrush BlogWhat is agentic SEO? 8 workflows run on a live siteAgentic SEO hands defined workflows to an AI that pulls its own data. See the free Claude setup we used.Analytics44/100Analytics ManiaUnassigned in Google Analytics 4 (and how to fix it)Updated: September 18th, 2026 You open the Traffic Acquisition reports in Google Analytics 4 and see a mysterious Unassigned. In Google Analytics 4, “Unassigned” is the default channel group for traffic that GA4 cannot categorize into ...Analytics51/100Semrush BlogI edit 115+ articles per year. Here are the 5 ways I edit drafts.I use 5 editing approaches for content reviews. Find out what they are and how I choose the right one.Analytics44/100Analytics ManiaTrack Key Events with Google Analytics 4 (GA4 Conversions)Updated: September 17th, 2026 In my previous Google Analytics 4 tutorials, I shared how to install GA4 and how to track events with Google Tag Manager. Now, the time has come to learn how to track key events with Google Analytics 4. If you?...Analytics38/100Analytics ManiaHow to check if Google Tag Manager is Working?Updated: September 15th, 2026 Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. However, the purpose of this blog post is not to convince you to start using it (I have another one that explains all GTM...Analytics40/100Analytics ManiaGoogle Analytics 4 User ID for cross-device tracking: how to configure itUpdated: September 15th, 2026 Google Analytics 4 has three ways of identifying people who visit your website: User ID, Google Signals, and the device. “Device” basically means 1st party cookies. If a visitor clears cookies or starts us...Analytics44/100Sprout SocialHow to measure social media with Google Analytics (GA4)Your native social media analytics show you how your brand is performing on social. But what happens outside of the platform? How do you Read more…Analytics42/100Analytics ManiaHow to Exclude Internal Traffic in Google Analytics 4Updated: September 11th, 2026 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees...Analytics44/100Analytics ManiaClick Element Variable in Google Tag ManagerUpdated: September 10th, 2026 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, man...Analytics30/100Analytics ManiaHow to Track Events with Google Analytics 4 and Google Tag ManagerUpdated: September 9th, 2026 When Google Analytics 4 was introduced, it was announced as an event-based analytics tool where everything is an event (from pageview to purchase). There are so many things to know about all of this that eventua...Analytics40/100Analytics Mania13 Reasons Why a Tag in Google Tag Manager is Not Firing (or Fires When it Shouldn’t)Updated: September 8th, 2026 You have configured a tag in Google Tag Manager, enabled Preview and Debug mode, and tried to test it, but it behaves not as you expected. Even though you think you did everything right, it does not fire. Or may...Analytics34/100Analytics ManiaHow to Track Custom Events with Google Analytics 4Updated: August 26th, 2026 Google Analytics 4 has a steep learning curve. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you understand the basics of Google Analytics 4 and want to dive deeper ...Analytics40/100

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