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DigidayTalent firm 24 Seven consolidates the new business efforts of its three concentric agenciesSktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tapAdvertising79/100Search Engine JournalChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit TogetherOpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next.Advertising68/100MarTechOpenAI testing third-party-style tracking in ChatGPT adsA persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.Advertising66/100Search Engine JournalChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data ShowsData shows ChatGPT ads becoming more common in retail conversations among US users on desktop.Advertising68/100DigidayWhat The New York Times looks for in AI licensing partnershipsThe New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.Advertising58/100DigidayPublishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean winAfter years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.Advertising58/100DigidayFuture of TV Briefing: Inside The Wall Street Journal’s new shows strategyThis week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.Advertising58/100DigidayHow marketers protect their data strategy during renewed M&A activityA fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are being brought together under common ownership, creating new combinations...Advertising64/100Search Engine JournalCustomer Lifecycle Goals: The Good, The Bad, The UglyDecide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects.Advertising58/100Social Media ExaminerYouTube Performance Analysis, Facebook Ads Changes, and Industry NewsYouTube Performance Analysis, Facebook Ads Changes, and Industry NewsAdvertising57/100MarTechYour site migration needs a paid search playbookGoogle’s organic migration guidance is extensive. Paid search advertisers need clearer answers about what changes, resets, and recalibrates.Advertising48/100PPC HeroProving the Value of Paid Search With Incrementality TestingProving the Value of Paid Search With Incrementality TestingAdvertising32/100PPC HeroGoogle Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do NowGoogle Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do NowAdvertising42/100PPC HeroHow to Build a Google Ads Daily Pacing ScriptHow to Build a Google Ads Daily Pacing ScriptAdvertising34/100Social Media ExaminerInstagram Content Strategy, TikTok Ads Tools, and Industry NewsInstagram Content Strategy, TikTok Ads Tools, and Industry NewsAdvertising30/100PPC HeroGetting a Pipeline Number You Can Defend to FinanceGetting a Pipeline Number You Can Defend to FinanceAdvertising28/100PPC HeroWhy B2B Campaigns Built for One Buyer Keep StallingWhy B2B Campaigns Built for One Buyer Keep StallingAdvertising32/100PPC HeroBlack Friday 2026: A Uniquely High-Stakes QuarterBlack Friday 2026: A Uniquely High-Stakes QuarterAdvertising35/100PPC HeroThe Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won AnywayThe Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won AnywayAdvertising25/100PPC HeroEverything You Need to Know About Hero Conf US 2026Everything You Need to Know About Hero Conf US 2026Advertising35/100PPC HeroWe Tested Ads in ChatGPT: Here’s What the Channel Actually DoesWe Tested Ads in ChatGPT: Here’s What the Channel Actually DoesAdvertising25/100PPC HeroThe Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling FluctuationsThe Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling FluctuationsAdvertising29/100

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