Latest Marketing Articles

Everything we are tracking right now, newest first, across SEO, advertising, analytics, funnels and brand. The feed refreshes continuously - this page reflects the most recent pull.

SEO (43)Advertising (22)Analytics (23)Funnels & CRO (34)Brand & Social (28)

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Search Engine Journal9h agoYouTube Adds Shopping Features To Ask YouTube AI SearchYouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.SEO75/100 Digiday11h agoTalent firm 24 Seven consolidates the new business efforts of its three concentric agenciesSktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tapAdvertising79/100 HubSpot Marketing12h agoAEO checker tools that measure answer engine visibility [2026]An AEO checker tells you whether the AI answers your buyers rely on actually mention your brand. People increasingly ask ChatGPT, Perplexity, and Gemini a question and act on the reply without clicking a link, so visibility that once showed...Brand & Social84/100 Search Engine Journal12h agoChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit TogetherOpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next.Advertising68/100 Search Engine Journal13h agoAmazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building NowUse Amazon Marketing Cloud’s extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit.SEO78/100 Sprout Social13h agoThe state of social media in 2026: Data from Sprout’s latest pulse surveySocial media never holds still, and neither do the people using it. To see where things stand heading into the end of 2026, we Read more…Brand & Social75/100 Search Engine Journal17h agoAI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The RiskAI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake.SEO68/100 MarTech18h agoAI search is changing ecommerce foreverThe catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links.Analytics66/100 Semrush Blog19h agoHow to conduct an AI visibility audit with Semrush6 steps to perform an AI visibility audit for your brand, including how to deliver the report.Brand & Social72/100 MarTech19h agoOpenAI testing third-party-style tracking in ChatGPT adsA persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.Advertising66/100 MarTech20h agoThe real AI advantage is what your company already knowsAI amplifies what you feed it. Capture customer knowledge, past decisions, and hard-won experience to make that output more valuable.Analytics66/100 MarTech20h agoMarketo co-founder Jon Miller rethinks B2B marketing automation for the AI ageLegacy marketing automation wasn’t built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that.Analytics70/100 Search Engine Journal20h agoBaidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into ItBaidu’s new AI CTR divides clicks by citations, not impressions. Here’s why that matters and what else the AI Traffic Analysis report will show.SEO68/100 MarTech21h agoRetail media is evolving. Here is what marketers should value nowNavigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.Analytics66/100 Search Engine Journal1d agoChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data ShowsData shows ChatGPT ads becoming more common in retail conversations among US users on desktop.Advertising68/100 Digiday1d agoWhat The New York Times looks for in AI licensing partnershipsThe New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.Advertising58/100 Digiday1d agoMarketers have bought into microdramas — but a lack of ROI might make them irrelevantMicrodramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.Funnels & CRO58/100 Digiday1d agoPublishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean winAfter years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.Advertising58/100 Digiday1d agoFuture of TV Briefing: Inside The Wall Street Journal’s new shows strategyThis week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.Advertising58/100 Digiday1d agoIn Graphic Detail: LLMs keep citing YouTube in search resultsThe videos getting cited reveal how different AI search can be from traditional Google search.SEO58/100 HubSpot Marketing1d agoScrunch vs. Peec AI: Choosing the right AEO tool [2026]This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different buyer segments, price points, and feature scopes. This post evaluates Scrunch and Peec AI across measurement, reporting, e...Analytics67/100 Search Engine Journal2d agoWhich Data Sources Should You Care About For AI Search?AI search pulls from more sources than most SEOs track. Here’s a tiered view of which data sources deserve your attention first.SEO64/100 Crazy Egg2d agoCrazy Egg vs. Convert: Which Tool Is Better For You?Should you choose Crazy Egg or Convert Experiences? Crazy Egg is the better pick if you need a conversion rate optimization platform that covers the…Funnels & CRO55/100 Digiday2d agoIn the zero-click era, visibility alone is no longer enough for brandsBrand marketing is undergoing a profound shift, spurred by conversational chatbots and LLM-based interfaces reshaping the way people search for information and discover brands. In this new era, traditional digital visibility such as clicks,...SEO58/100

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